Delta Airlines Research Paper Example | Topics and Well Written Essays - 1750 words

Delta Airlines - Research Paper Example Generally a fluctuating exchange rate exists between dollar and euro which implies that one euro is not always equals to one dollar. Hence Delta Air Lines in order to finance its day to day operations has to exchange the euro for the dollars. The airline can be at a disadvantageous or in an advantageous position depending upon the current market situation. This leads to distortion in the earnings of the airlines as the currency exchange affects the revenue of the company. If euro is high as compared to dollars then while Delta Airline is converting its earning, which is from euro to dollar then the company will be able to benefit from this situation. Like for instance if 1 Euro = $ 1.20, then for every euro the company will get more dollar than what it had got if the situation is just reverse. Therefore, cost incurred in monetary terms by the company is of less or more value than company’s income recognized in monetary terms depending on the market condition. The airline compa ny engages in currency hedging in order to mitigate currency risk. Currency hedging signifies protecting against the fluctuations in the exchange rates by locking in a particular exchange rate or a series of exchange rates (Vasigh, Fleming & Mackay, 2010; Papaioannou, 2006)). Delta Air Line participates actively in the Fuel hedging program in order to manage the fuel price risk. This program helps in reducing financial impact that occurs due to change in the price of jet fuel. Different commodity and contract types are used in this fuel hedging program. The economic efficiency of the hedge portfolio is evaluated on a regular basis with the financial targets of the company. According to the prevailing market condition the hedge portfolios are rebalanced,... This paper stresses that there are a number of facilities that are provided by the airport where the airline operates. The airport looks for increasing their total income from commercial sources that creates both concession fees and rents. The rental income arises primarily by renting and leasing the space either directly or indirectly to the airport users like the handling agents, freight forwarders and airlines. On the other hand, concession fees are payment made by the service providers to the airport authority. Delta Air Lines that is operating in various countries also pays rent to the airport authority for using their space. The rent that the airline pays depends upon the area occupied by the company and the number of facilities operating in the airport. This essay makes a conclusion that the international operations of the company are subjected to competition from both foreign and domestic carriers. In such a scenario, the airline in order to operate profitably has entered into alliance with foreign carriers in which they have implemented code sharing and marketing agreement that in turn will increase the ability to sell international transportation and go beyond the traditional gateway cities like Asia and Europe. At the same time the other airlines that have entered into alliance has also benefitted from the alliance by entering into US market. Apart from this, the company is also heavily dependent upon technology for their day to day operations.

Apocalypse Now Analysis Essay Example for Free

Apocalypse Now Analysis Essay The line â€Å"Mistah Kurtz – he dead† from T. S. Elliot’s poem ‘The Hollow Men’ refers to one of the movie’s main characters: Mr. Kurtz, a European trader who had gone into â€Å"the heart of darkness† ie the middle of the vast Vietnamese jungle with European standards of life and behavior. Because he’s alienated from the morals and spiritual strengths he cannot maintain his sanity and soon turns into a barbarian. â€Å"Eyes they dare not meet in dreams† – in my mind, these are the eyes of the innocent Vietnamese whose death they ordered. They’ being the American soldiers who, throughout the duration of their journey through the jungle lost their sanity and were brainwashed because of the weapons they were given. What I was particularly fascinated by in the film ‘Apocalypse Now’ was the way the good can somehow turn into the evil, not on their own, but because of their surroundings. â€Å"[.. ] We were in the jungle, there were too many of us, we had access to too much money, too much equipment and little by little we went insane –said by director and producer, Coppola at the Cannes film festival in 1979. Even the director had, little by little, gone insane being exposed to the Vietnamese jungle for so many years. The making of the film had taken more than 10 years and $30million to create which had brought Coppola to attempted suicide a couple of times. The film is based on the novella ‘Heart of Darkness’ which took place during the Vietnam War, where the American and the Vietnamese soldiers showed no mercy when it came to a matter of life and death. Throughout the film, I realized that the main character, Captain Willard, sent to assassinate Colonel Kurtz, began to be more and more captivated by Kurtz’s achievements and was beginning to think like him as he was exposed to immoral atrocities of the Great War. When General Corman described Willard’s mission to him he told him â€Å"In this war, things get confused out there, power, ideals, the old morality, and practical military necessity. Out there with these natives it must be a temptation to be god. Because theres a conflict in every human heart between the rational and the irrational, between good and evil. The good does not always triumph. Sometimes the dark side overcomes what Lincoln called the better angels of our nature. Every man has got a breaking point. You and I have. Walter Kurtz has reached his. And very obviously, he has gone insane. † This quote reminds me of Dante’s Inferno mentioned in the poem â€Å"The Hollow Men† – a journey through the different circles of hell depending on the type of person one was and the type of crime they had committed during their lifetime. The man is clear in his mind but his soul is mad. † Like Alberto Giacometti, Kurtz and Willard develop two faces during the time of the war. The only difference is that Giacometti didn’t need a war to show this, his dual personality was natural in criticizing himself, his paintings and his sculptures. Whilst watching the film I found it mainly disturbing how these men, men with families, men who had peaceful souls, could casually blow off the head of a Vietnamese person without feeling just a tiny bit of hurt in their hearts. They could â€Å"kill without feeling without passion without judgment without judgment! Because its judgement that defeats us. † The fact that these characters, sent out on mission through the rivers of a foreign place, were simple men, one a chef, the other a surfer, and the other a sailor gives the audience the feeling that this could happen to anyone. Being placed in the jungles of Vietnam with nothing but weapons would turn us into these animalistic beings with only one instinct: kill to survive. Do you know that if is the middle word in life? If you can keep your head when all about you are losing theirs and blaming it on you, if you can trust yourself when all men doubt you This film is, in fact, all about losing one’s mind, being brainwashed by the immoralities of society, to be converted into an emotionless killer. It’s about the delusion of what an evil man is in the normal person’s eyes compared to what an evil man is in the brainwashed personâ €™s eyes.

Small Theaters and Big Business :: Arts Movies Films Essays

Small Theaters and Big Business I want to discuss some of the conflicts and concerns that I have about what the Camera Cinemas complexes will face in the future if the stay at their current locations. I conducted a survey to see how many of my fellow citizens know of Art and Foreign Films. I was not only surprised by the response, but shocked to see that downtown San Jose is stiff not a comfortable place for most to go. Most people knew of Art Films or Foreign Films but the thought of seeing one was not a priority. What were important to most included special effects, good story and ratings. I was surprised by the number of responses that said they would watch a closed caption foreign film since most of the movies I see are closed caption. I normally associate closed caption with movies view by deaf people and find reading caption and trying to see what was going on very hard. The atmosphere of the theater would make the movie more enjoyable. All of the people who took the survey lived in the San Jose area for the last ten years. I will explore the results later in this essay. If the Cameras stay in the same location, they will succumb to the larger movie industry. The people that took the survey said they know and like to watch Art and Foreign Films. All were concerned about going downtown to see a movie, even if it is clean and safe. If the movie was part of some other activity, such as dinner, festival or a highly recommended movie. They felt it would worth while to make it an evening of the food and entertainment in downtown. The movie location has been great for those who live downtown, but becomes an issue when people must travel downtown to see a movie. I believe that people would be more likely go to the Cameras, if they lived in the downtown area. The county transit is adequate, but not what people going out for the evening would trust using, especially if going downtown. This is a serious problem for the Camera Cinemas since their business is revenue based; you cannot have revenue without the people. The Camera Cinemas are important to downtown, not because of the films they show, but because of the support they offer for other businesses.

A Proposal to Restore Family Unity in America Essay -- Government Pape

For many people throughout the United States, it is a melancholy but common sight to see broken families, separated children, and squabbling spouses. In a society in which over 20% of marriages end in divorce, it is not surprising that the majority of today’s children grow up in a one parent marriage. The National Center for Health Statistics estimates that in 1993, about 1,187,000 divorces were granted in the U.S., affecting 1,075,000 children. Sadly, some children are even deprived of seeing their mother or father throughout their entire childhood. Many others are allowed to visit one of their parents only once or twice a month. This lack of family unity results in emotional and psychological problems for both the parents and the children. I think it is agreed by most people that the increasing rate of divorce and the problems related to it are subjects of great concern. In fact, anyone who could devise a plan that would restore family unity and bring meaning to the line â€Å"till death do you part† deserves a medal. Having turned my thoughts to the issue for several years now, I have developed a reasonable solution. I humbly propose that the government create a new department, The Department of Marriage Control and Enforcement (DMCE). It will be the job of this agency to prevent troubled marriages from occurring in the first place and to eliminate divorces all together. After a couple has recited their vows, the tradition of exchanging wedding rings will be abolished. Instead, a DMCA official will lock a steel ring onto the bride and the groom. The steel rings will symbolize the newly wedded couple’s commitment to one another and the fact that their future time together has no end. The DMCA official will then weld a three-foot-long chain to each ring, forcing the couple to remain together at all times. Chaining a couple together will prevent couples from obtaining a divorce because the couples will be chained together for the rest of their life. Since couples will be chained together, the y will be forced to think long and hard about marriage before they exchange their vows. Additionally, chaining a couple together will result in increased communication between wives and husbands. Because they will always be together, they will be required to communicate with each other. No secrets will exist between the two. Also, adultery will be greatly reduced due to t... ...any the adults to work and learn their parents’ trade. Most of the parents who have children will accompany their children to school and receive payment for expenses from a certain pool created by working families. After the child is unchained at age 18, the couple can then resume work, unless they have more than one child. If the reader finds this humble proposal objectionable, let him not talk of other solutions: of requiring marriage preparation classes in order to obtain a marriage license: of making divorces harder to obtain: of offering counseling free of cost to troubled couples: of increasing the costs of divorce so that individuals will have to think harder about pursuing one: lastly, of requiring certain classes to high schoolers that explain the consequences of divorce for both the couple and the children. Therefore, I repeat, let no man speak to me of these or like expedients until he has some reasonable idea of how to put them into practice. I hereby pronounce that this proposal has been created to promote the well-being and happiness of families everywhere. I have no motive other than the well being of society because I am not married and do not have children.

Coffee †Espresso Essay

Coffee shop is one of the best places with an aura indirectly leading to soothing and meaningful conversations. It serves as a venue for personal and social business transactions. It is also a quite place to merely sit down and relax leaving voluminous loads on couches while taking a sip of everyone’s all time favourite, a cup of coffee. Never is it foreign that drinking coffee is by no means new to Filipino taste. In a manner of serving, at home, it is served during meal times while in the office, whether employees are time pressed or not, they always settle over a hot cup of coffee. The pleasure of drinking coffee sparks new creative blends for every coffee aficionado. With best technology ever, these blends are much easier to make for easy and affordable access to coffee lovers and to new ones. Clearly attributable to such coffee shops prestige is the good consumer demand. Increasingly, Filipino consumers are settling for a good coffee instead of alcohol on a night out. Coffee shops have become a status symbol for younger consumers and working people find these specialty coffee shops to be convenient places for afternoon business meetings. Region 12 is slowly taking the curve of global competition, with this, it is expected that its populaces join the bandwagon of total lifestyle change. Alongside of the changes, coffee turned out to be not just a typical beverage at home but a comparative substitute to other drinks offered in the market. Indeed, coffee shops’ coming into light offering coffee lovers their best products is quite a venture. EXECUTIVE SUMMARY EXECUTIVE SUMMARY Industry Background Coffee Cocktail House (C2H) is a coffee industry. Coffee was the second world’s legally traded commodity. There are an estimated 25 million coffee growers around the world that are mostly small-scale farmers. Our country has two most prevalent varieties of coffee—Arabica and robusta. Other varieties are excelsa and liberica. In where the robusta accounts for 75% of the country’s total production, Arabica acconts for 5-10%, and excelsa and liberica accounts 15-20% according to statistics from the International Coffee Organization. It is estimated that around 300,000 Filipinos depend on the coffee industry. According to reports, coffee consumptions continue to increase. Experts predict that the level of consumption will follow population growth. Domestic consumption will also increase by 2. 25% per year. However, coffee production is hindered by the following factors: poor technical knowledge of the farmers in coffee growing and lack of farm-to-market roads to transport the harvested beans, and also old coffee trees also contribute to poor production. The government agencies such as the Department of Agriculture (DA), Department of Trade and Industry, and even the local government put up financial to conduct a skills training/seminar in Ifugao because coffee industry is considered as a priority for the province. Name of the enterprise: As for the product name, we have come up for the product name that can describe one of our special coffees. We have applied the name in Securities and Exchange Commission (SEC) and it was not found that it was not yet used by any other business entity yet. Business Name: Coffee Cocktail House USP: Great Taste Happens. Vision Coffee Cocktail House vision is to be the leader in the Cafeteria industry, building strong customer loyalty and customer satisfaction. We are certified quality coffee shop at a reasonable price of products, in a comfortable atmosphere, with exceptional service. Mission Coffee Cocktail House is established with the idea of promoting good relationships while sharing delicious and healthful coffee. It is committed to offer high quality products with the finest ingredients available, innovated, unique and exceptional taste with additional flavours that suits for the ultimate wants of the consumers. Location Coffee Cocktail House (C2H) will be located at the ground floor of the Fort Strip, Katipunan Circle, Fort Bonifacio Global City, Metro Manila, Taguig City, because it is one of the busiest places in Metro Manila and there’s an opportunity that we will get on the location. The location is highly accessible and visible for those who work beside the building and passers-by. The shop will be placed where there is several establishments such as mall, schools, call centers, business offices, and condominiums. Brief Description of the Project For our new business idea, our group have all concurred and agreed the best way to go about developing new concepts and ideas is nonetheless the one that complete the day of a human—coffee. So we decided to on putting-up our own coffee shop. Indeed, and furthermore, we have considered what kind of beverage that we could possibly develop by means of reinventing its taste, by making it more nutritious and ultimately breaking the way people look at it. Then it came to an idea of redesigning a kind of beverage that has been branded as traditional and existing since time immemorial, and also it must be a kind of beverage that people will love and like as well. Instead of doing a coffee alone, we came up to an idea of mixing coffee and alcohol. We arrived in this idea because some call center agents want to drink alcohol but we mix coffee on it for them to avoid drowsiness. We also consider some of the Filipinos are health conscious that’s why we came up to an idea on creating a healthy and nutritious but great tasting organic coffee. Project Long-Range Objectives: * To expand the business by having branches locally and abroad to serve the growing demands for the product and service. * To be known locally and internationally as a Coffee house serving unique and innovated flavours of coffee. * To be one of the most socially responsible business establishment and one of the most socially responsible business establishment and one of the most environment friendly business here in the country by using non-toxic materials and free pollution machineries. Limitation of the Project Coffee Cocktail House (C2H) will only hires a well experienced baristas to make a great taste of coffee and to make sure that we are ahead from the competitors. While the employees are on their work they should train the other to staff in different department so that in case that an employees will leave in some matter the other employee already know the what to do. In the initial year of the business we are not be able to expand our location because of lack of capital. Summary of Findings and Conclusion Marketing Feasibility. Coffee Cocktail House is creating a best Marketing Program in introducing our store especially in our products which caters our local coffees. Also we want to create unique promotional strategies to get our target market’s attention and build a relationship between them and compete in existing competition in the market. Not just serving them a plain coffee but letting them to realize that they’re more than a customer. Management Feasibility Coffee Cocktail house is aiming to manage well our customers both internally and externally. We are not only focusing on our customer’s satisfaction but also in our employee’s satisfaction. This store/establishment is line-type organization as an effective management structure in business. Every employee’s position is well organized from the managers down to waiters. Technical Feasibility In order to maintain the freshness of our product we get high-quality equipment, from machines in processing the products to the equipment in serving our customers and in the maintaining the cleanliness of our store. Financial Feasibility It will serve as an important factor in our business because we can see here the cash flows in operating our business. We can also see here if we gain profit or not also the financial performance and financial position of our business operation in terms of pesos and ratios that can be used in making decisions. CHAPTER 1: MARKETING ASPECT CHAPTER 1 MARKETING ASPECT PART I Introduction â€Å"Only one thing is certain about coffee†¦. Wherever it is grown, sold, brewed, and consumed, there will be lively controversy, strong opinions, and good conversation. † ~Mark Pendergrast Marketing is a very significant part in a body of a feasibility study. Where the 4 P’s of marketing is summarized here for the strategic purpose of the business. Manifestation part of the things needed to be implemented in the whole feasibility project. Coffee is had been part of our daily life. It is the first thing we did every morning. Almost people love to drink coffee and different mixes; they also love drinking coffee while chatting to each other. Marketing aspect is very essential part in establishing a business. It is said to be the life hood of virtually every project feasibility study without the market composed of demand and supply, there will never be a business the success of the business depends on the market. Objectives: * To achieve an effective marketing plan for the productivity of our business. * To be able to see the projection of our demand and supply in market. * To identify and assume what will be the strength and weaknesses of our business. Sampling Size Determination The sampling size will serves as a direction to determine the percentage of people’s demand. Formula: n=__N____ 1+Ne2 Where: n = sample size N = total population (108,769 being the total population of Fort Bonifacio with the nearest baranggay) E =margin of error (5%) Solution: n = 180,769_____ 1 + (180,769) (5%) n = 180, 769___ 1 + (180,769) (. 5) n = 399. 99 or 400 respondents. The 400 respondents will represent the four nearest barangays in the Fort Bonifacio, Taguig City. The proponents conducted the survey on the nearest mall (Market Market! ) where the residents of Taguig usually always come. MARKET SURVEY Questionnaire Formulation Based on the distinguished needs and preferences about the coffee shop, residents qualified based on their demographic characteristics like age, gender, monthly income and allowance, and anything that makes them qualified as a respondent whether he or she drinks coffee. The questionnaires are collected, tabulated and analyzed for the interpretation of data gathered. Republic of the Philippines Polytechnic University of the Philippines Sta. Mesa, Manila College of Business Coffee Shop Feasibility: Coffee-Cocktail House (CCH) Dear Respondents, We are students from Polytechnic University of the Philippines conducting research on our Feasibility Study: Coffee-Cocktail House. We would like to request you to answer our questionnaire. Rest assured that your answers will be kept confidentially. Thank You. The Researcher I. Personal Profile. Name (Optional):_________________________________________________________ Instruction: Check the space of your answer. 1. Gender: ? Male ? Female 2. Age: ? 18 – 24 ? 25 – 31 ? 32 – 38 ? 39 – 45 ? 46 – above 3. How much is your monthly income or monthly allowance? ? ? 1 – ? 10,000 ? ? 10,101 – ? 20,000 ? ? 20,201 – ? 30,000 ? ? 30,001 – ? 40,000 ? ? 40,001 – above II. All about coffee and coffee shop. 1. Do you drink coffee? ? Yes? No If yes, what brand of coffee do you purchase? ? Nescafe ? Kopiko ? Great taste coffee ? San Miguel coffee Others: (Specify) __________________________ 2. Do you go to a coffee shop to buy coffee? ? Yes? No 3. How often do you go to a coffee shop? ? Every day ? Every other day ? Weekly ? Monthly. ? Yearly Others: (Specify) _____________________ 4. How many cup/s of coffee do you buy/consume when you go to a coffee shop? __________ Instruction: You may check one or more. 5. If you go to a coffee shop, in what coffee shop do you buy? ? Starbucks ? Gloria Jean’s coffee shop ? Figaro ? Bo’s coffee shop ? Coffee bean and tea leaf ? Seattle best coffee ? Cafe de Lipa ? UCC Cafe plaza ? Cafe cap real ? McCafe of McDonalds ? Others: (Specify) _________________ 6. When do you usually go to a coffee shop? or Why? ? meeting ? break-time ? past-time ? dating Others: (Specify) .__________________ 7. In going to a coffee shop, whom do you come with? ? Co-workers/Officemates ? Clients ? Family Member ? Friends ? Boyfriend/Girlfriend ? I prefer going alone Others: (Specify)___________________ 8. What kind of coffee do you prefer? ? Hot? Cold 9. Do you drink coffee with†¦? ? Frappe ? Toppings ? Desert III. All about Coffee Cocktail House. 1. In going to our coffee shop @ the Bonifacio Global City, Fort Square, Taguig City, what is/are the coffee/s you are willing to buy, interested to try or not interested. Instruction: Please check the best answer. (*) Our Unique Offering. KINDS OF COFFEE| Willing to buy| Interested to try| Not interested at all| Hot Coffee| ? | ? | ? | Cold Coffee| ? | ? | ? | Frappe Coffee| ? | ? | ? | * Coffee Cocktail| ? | ? | ? | * Organic Coffee | ? | ? | ? | 2. What kind of * Coffee Cocktail do you prefer? ? Alcoholic* Coffee Cocktail ? Non-Alcoholic *Coffee Cocktail 3. What are the *Coffee Cocktail you are willing to buy, interested to try or not interested. (Alcoholic and Non-alcoholic drinks) KINDS OF COFFEE| Willing to buy| Interested to try| Not interested at all| * Coffee Infused Vodka| ? | ? | ? | * Spiked Coffee Ice Cream Dream| ? | ? | ? | * Chocolate Mocha-Tini| ? | ? | ? | 4. Do you prefer an organic coffee? ? Yes? No 5. What are the *Organic Coffee you are willing to buy, interested to try or not interested. (Fertilized or unfertilized) **most Unique offering as being the most expensive coffee in the world yet when roasted, it exudes an almost musical, fruity aroma. It has a strong, sweet, dark chocolatey taste that is perfect for that morning kick or high power meetings. Definitely a CLEAN CUP. KINDS OF COFFEE| Willing to buy| Interested to try| Not interested at all| *Rice Coffee| ? | ? | ? | *Corn Coffee| ? | ? | ? | *Coconut Coffee| ? | ? | ? | **Civet â€Å"Alamid† Coffee from Philippine’s finest Arabica, Liberica and Exelsa beans| ? | ? | ? | * Arabica, Liberica and Exelsa Coffee| ? | ? | ? | **********OThank YouO andOGOD bless YOUO********** O†Life is like a cup of coffee. † O -anonymous Survey analysis A part of the survey which all the data gathered was being analyzed for the justification of the objectives of the proponents. The proponents purposively collect more information about the business target market and consumer. It is to understand their needs and to know their perception on the business to be built. Table 1: Distribution of respondents according to gender. GENDER| FREQUENCY(F)| PERCENTAGE (%)| MALE| 165| 41%| FEMALE| 235| 59%| TOTAL| 400| 100%| Figure 1: Gender of the respondents From above data, majority of our respondents are female which is 59% percent while only 41% are male. Table 2: Distribution of respondents according to age AGE| FREQUENCY(F)| PERCENTAGE(P)| 18-24| 221| 55%| 25-31| 58| 14%| 32-38| 49| 12%| 39-45| 38| 10%| 46-above| 34| 9%| TOTAL| 400| 100%| Figure 2: Age of the respondents From data above, 55% of our respondents aged 18-24, 14% are aged 25-31, 12% are aged 32-38, 10% are aged 39-45 and 9% are aged 46 and above. Table 3: Distribution of respondents according to their monthly income MONTHLY INCOME| FREQUENCY(F)| PERCENTAGE(P)| 1-10,000| 168| 42%| 10,001-20,000| 61| 15%| 20,001-30,000| 75| 19%| 30,001-40,000| 78| 19%| 40,001 and above| 18| 5%| TOTAL| 400| 100%| Figure 3: Respondent’s monthly income Data shows that our respondents 1-10,000 the highest percentage which is 42%, 20,001-30,000 and 30,001-40,000 which are 19%, 10,000-20,000 which is 15% and 40,001 and above which is 5%. Table 4: Distribution of respondents who drinks coffee COFFE DRINKERS| FREQUENCY(F)| PERCENTAGE(P)| YES| 256| 64%|. NO| 144| 36%| TOTAL| 400| 100%| Figure 4: Respondents who drinks coffee Data shows that the majority of our respondents are coffee drinkers which is 64% and 36% are not. Table 5: Brand of coffee they buy in store BRAND OF COFFEE| FREQUENCY(F)| PERCENTAGE(P)| NESCAFE| 235| 42%| KOPICO| 155| 28%| GREATE TASTE COFFEEE| 109| 19%| SAN MIGUEL COFFEE| 51| 9%| OTHERS| 9| 2%| TOTAL| 559| 100%| Figure 6: Particular brand the respondents buy From the data above, the highest brand of coffee they buy is Nescafe which is 42%, Kopiko which is 28%, Grate Taste which is 19%, San Miguel Coffee which is 9% and 2% from other brand. Table 7: Respondents who have been to coffee shop WHO HAVE BEEN TO COFFEE SHOP| FREQUENCY(F)| PERCENTAGE| YES| 293| 73%| NO| 107| 27%| TOTAL| 400| 100%| Figure 7: Have you been to coffee shop? Data shows that 73% of our respondents have been to coffee shop and 27% are not. Table 8: How often do you drink coffee? TIMES THEY DRINK COFFEE| FREQUENCY(F)| PERCENTAGE(P)| EVERYDAY| 136| 46%| EVERY OTHER DAY| 61| 21%| WEEKLY | 69| 24%| MONTHLY| 12| 4%| YEARLY| 9| 3%| OTHERS| 6| 2%| TOTAL| 293| 100%| Figure 9: How often they drink to coffee shop. Data shows that 46% of our respondents drink coffee to coffee shop everyday, 24% weekly, 21% every other day, 4% monthly, 3%yearly and 2% from the others. Table 10: How many cups they consume in the coffee shop? NOS. OF CUPS THEY CAN CONSUME| FREQUENCY(F)| PERCENTAGE(P)| ONE| 149| 47%| TWO| 122| 38%| THREE| 24| 8%| FOUR| 8| 2%| FIVE| 10| 3%| SIX| 6| 2%| TOTAL| 319| 100%| Figure 10: How many cups they consume in the coffee shop? Data shows that 47% of respondents can consume only one, 38% can consume 2 cups, 8% can consume 3 cups, 3% can consume five cups, and 2% can consume four and six cups. Table 11: What particular coffee shop they go and buy coffee? COFFEE SHOPS| FREQUENCY(F)| PERCENTAGE(P)| STARBUCKS| 88| 30%| GLORIA JEAN’S COFFEE SHOP| 14| 5%| FIGARO| 44| 15%| BO’S COFFEE SHOP| 18| 6%| COFFEE BEAN AND TEA LEAF| 23| 8%| SEATTLE BEST COFFEE| 16| 3%| CAFE DE LIPA| 9| 3%| MCCAFE| 57| 19%| OTHERS| 24| 6%| TOTAL| 293| 100%| Figure 11: What particular coffee shop they go and buy coffee? Data shows that 30% of the respondents go to Starbucks, 19% at Mc Cafe, 15% at Figaro, 8% at Coffee Bean and Leaf Tea, 6% at Bo’s Coffee shop and Seattle Best Coffee, 5% at Gloria Jean’s Coffee Shop,3% at Cafe de Lipa and 30% from the others. Table 12: What is the reason/s why they go to coffee shop? Data shows72% of the respondents prefer to drink organic coffee and 28% don’t want to buy drink organic coffee. MARKETING ASPECT – PART II A. Product/Service Description The product is the mean of this project, because it is the one that will be to offer to the customer, while, the service is the focus of this project, because this will complete the satisfaction to the customer. At the Fort Strip in the Fort Bonifacio, the proposed Coffee Cocktail House is settled at a 58 sq. m.inside of a three storey building in Katipunan Circle. As the business was being projected inside of the Fort Bonifacio Global City where most of the population are employees and students, good ambiance, peace and pleasing place of a House as good as a house can satisfy them, a house with different kinds of chairs, different interior, different exterior and different service that will surely satisfy the wants of the customer. Coffee Cocktail House (C2H) offer coffee mostly which are: hot coffee, cold coffee, frappuccino, and coffee cocktail and organic coffee, which we uniquely offer to the market. As one of the store’s unique offering, we use coffee cocktail itself for the store name which is Coffee Cocktail House. We also offer cakes and pastries which is good combination to coffee and also Filipino delicacies. B. Location Coffee Cocktail House (C2H) will be located at the ground floor of the Fort Square, Bonifacio Global City, Taguig, because it is one of the busiest places in Metro Manila and there’s an opportunity that we will get on the location. The location is highly accessible and visible for those who work beside the building and passers-by. The shop will be placed where there is several establishments such as mall, schools, call centers, business offices, and condominiums. C. Name of the enterprise As for the product name, we have come up for the product name that can describe one of our special coffees. We have applied the name in Securities and Exchange Commission (SEC) and it was not found that it was not yet used by any other business entity yet. a. Business Name: Coffee Cocktail house b. USP: Great Taste Happens c. Business Logo: Many of the business man and also those who are business minded person think a lot of ideas and most of them uses a trade mark that is 100% connected to their offering, either product or service, to be able to recognize easily. Speaking of trademark, the proponents have come up with this simple trade mark using the company name itself which have a unique style and indeed an attention-catcher because of the color used. Here are the meanings of the colors and symbols that were used to the trademark that the company came up with: Cream (Originated from Yellow which means full of creative and intellectual energy) is a clean light yellow clears the mind, making it active and alert. Brown associated with the material side of life. It gives comfortable feeling of naturalness. Red is the color of blood, and as such has strong symbolism as life and vitality. It also represents the passion of the staffs. Circles symbolize unity, wholeness, infinity and protection. Pentagram (represents the house) can also be a star because of its five-points. It is a symbol of life and perfection. White Cup symbolizing the professionalism of the product and definitely a â€Å"Clean Cup† and a clean working area. Smokes symbolizes that the coffee is always freshly gourmet and also has a pleasing aroma to the nose. D. Nature of the Business For our new business idea, our group have all concurred and agreed the best way to go about developing new concepts and ideas is nonetheless the one that complete the day of a human—coffee. So we decided to on putting-up our own coffee shop. Indeed, and furthermore, we have considered what kind of beverage that we could possibly develop by means of reinventing its taste, by making it more nutritious and ultimately breaking the way people look at it. Then it came to an idea of redesigning a kind of beverage that has been branded as traditional and existing since time immemorial, and also it must be a kind of beverage that people will love and like as well. Instead of doing a coffee alone, we came up to an idea of mixing coffee and alcohol. We arrived in this idea because some call centre agents want to drink alcohol but we mix coffee on it for them to avoid drowsiness. We also consider some of the Filipinos are health conscious that’s why we came up to an idea on creating a healthy and nutritious but great tasting organic coffee. E. Limitation of the Project Coffee Cocktail House (C2H) will only hires a well experienced baristas to make a great taste of coffee and to make sure that we are ahead from the competitors. While the employees are on their work they should train the other to staff in different department so that in case that an employees will leave in some matter the other employee already know the what to do. In the initial year of the business we are not be able to expand our location because of lack of capital. F. G. Project Time Table. Project Time Table Description July 2012 to October 2012 – Feasibility Study Conceptualization about what kind of business should we study. Having a feasibility about the product; conducting survey on the location; Planning on how to promote and what is the demand and supply on it. How were the market aspect, management aspect, technical aspect, financial aspect and social aspect of the feasibility? October 2012 to January2013 – Putting-up Capitalization The proponents will be invested for the capital, amounting P 1,000,000. 00. January 2013 to April 2013 – Registration and Licensing Registering and licensing company. Secure all the permit of the business for its maintenance. February 2013 to April 2013 – Renovation of the Project Location The business location will be develops. Buying the equipments and needed tools. April 2013 to May 2013 – Hiring The company will hire expert baristas because we don’t enough money for the training. The proponents will also work as a manager to save money. – Opening of the coffee shop The store launching will start after the hiring of the baristas and crews. April 2013 to December 2013 – Marketing Program The Marketing Program will aims to simplify and demonstrate strategies that are needed to reach all its marketing potential even to exceed the potential of its market. January 2014 – Product New Ideas Having new ideas to promote and increase the demand for coffee. I. Market Segmentation A. Target market Our target market is aged 18 years old and above particularly young professionals who are working near our stores. They are the one who need our products and the one who can afford to buy our products. There are a lot of people who are passing by in our location and there are some who are just passersby. They are all are potential and target consumer who are possibly will buy some of our products. a. Demographic Characteristics Specifically it is for those 18 years old and above both male and female. Students who have allowance (from 1-5000php and above per month) looking for a convenient place to hang out with their friends and family. There are a lot of young professionals who are working near the Coffee Cocktail House. They are the persons earning 1-10,000php per month who belong to the class C to upper B. b. Psychographic Characteristics Since the target market are young professionals they are in the stage of buying what they want and doing the thing they have not experience when they are studying. They want a place that is relaxing before and after working hours. They are the type of people who are willing to buy a product that suit to their personalities yet affordable. Most of them are health conscious and smart street people looking for every benefit and satisfaction of a product to them. c. Buyer Behaviour Characteristics They are coffee drinker who used coffee as part of their daily routine. It is those people who believe that a cup of coffee will help them to enlighten and cope up for the whole day. They have that belief it will help people to stay awake for a longer hours. II. Competitor’s Analysis Purposively the proponents of this feasibility study wanted to know their possible competitor in the coffee industry especially we wanted to know our competitor within the business location. It aims to perceive the competitor’s capacity along the journey of our business. A. List of Competitors Listing and identifying every competitor we have in the market and within the area of Coffee Cocktail House. Identifying the competitor USP and why the consumers continually patronize their products. a. Direct Competitors Figaro – soon to open at the same area who offers coffee products with its healthy benefits and they have different side dishes and main courses. Coffee vending machines – that offer cheaper brewed coffee. We only have one competitor within the specific location of the coffee shop at the Fort Strip. The Cafe Puccini offering a coffee products and their specialty dish the Italian pasta. b. Indirect Competitors We also have our indirect competitors who used to sell coffee products but it wasn’t their specialization service or product. Retail sachet or instant coffee at the market. 1. Nescafe – which got in our survey that proves their being no.

Compare and contrast the similarities and differences betwee essays

Compare and contrast the similarities and differences betwee essays The Northern Colony is consisted of Massachusetts, Rhode Island, New Hampshire and Connecticut. The people who lived in Massachusettss colony were Native Americans and Puritans just like in New Hampshire. The people who lived in the Rhode Island colony were Native Americans, aristocratic families and African American Slaves. The people from Connecticut colony were Native Americans, white Europeans, Dutch and Swedish settlers. The latter 1600s had cultural diversity but there was more in the early 1700s. In the late 1600s the Northern Colony region was trying to be more independent. Since they had so many different races and cultures they were able to get different point of views on situations helping them become more independent from England. But in the late 1600s Charles all became King. He took an aggressive hand in the management of the colonies affecting their independence. For example the King had control over who gets a charter and whom he can take one away from. In 1686 the Dominion of the New England made Navigational Laws. The fact that England was trying to control the Northern Colonies caused the Glorious Revolution. Which caused the Dominion of New England to crash down. Which led to the colonist to be more independent. Since the colonist were trying to become more independent many different cultures developed causing people to live different lifestyles. This caused the Salem Witch trials. Also since people thought they were freer in the Northern Colonies Church was not that important anymore. In the early 1700s the Northern Colony there was a mingling of races. Even though there was mostly English people but they were mottled with numerous foreign groups. They had Germans, Scottish and Irish and many more. Also during this time there was a lot more mixes of races like Scot-Irish. There was also multicolored colonial population consisted of other European groups. Like French Hug ...

Confucianism Essays - Chinese Philosophy, Confucianism, Confucius

Confucianism Essays - Chinese Philosophy, Confucianism, Confucius Confucianism Confucianism, the philosophical system founded on the teaching of Confucius, who lived from 551 BC to 479 BC, dominated Chinese sociopolitical life for most of the Chinese history and largely influenced the cultures of Korea, Japan, and Indochina. The Confucian school functioned as a recruiting ground for government positions, which were filled by those scoring highest on examinations in the Confucian classics. It also blended with popular and important religions and became the vehicle for presenting Chinese values to the peasants. The school's doctrine supported political authority using the theory of the mandate of heaven. It sought to help rulers maintain domestic order, preserve tradition, and maintain a constant standard of living for the tax paying peasants. It trained its followers in generous giving, traditional rituals, family order, loyalty, respect for superiors and for the aged, and principled flexibility in advising rulers. Confucius was China's first and most famous philosopher. He had a traditional personal name (Qiu) and a formal name (Zhoghi). Confucius's father died shortly after Confucius's birth. His family fell into relative poverty, and Confucius joined a growing class of impoverished descendants of aristocrats who made their careers by acquiring knowledge of feudal ritual and taking positions of influence serving the rulers of the many separate states of ancient China. Confucius devoted himself to learning. At the age of 30, however, when his short-lived official career floundered, he turned to teaching others. Confucius himself never wrote down his own philosophy, although tradition credits him with editing some of the historical classics that were used as texts in his school. He apparently made an enormous impact on the lives and attitudes of his disciples. Confucianism combines a political theory and a theory of human nature to yield dao, a prescriptive doctrine or way. The political theory starts with a Doctrine of political authority from heaven's command: the ruler bears responsibility for the well being of the people and therefore for peace and order in the empire. Confucianism emerged as a more coherent philosophy when faced with intellectual competition from other schools that were growing in the schools that were growing in the fertile social climate of pre-imperial China (400-200 BC). Daoism, Mohism and Legalism all attacked Confucianism. A common theme of these attacks was that Confucianism assumed that tradition and convention was always correct. Mencuis (372-289 BC) developed a more idealistic inclination to good behavior that does not require education. Xun Zi (313- 238 BC) argued that all inclinations are shaped by acquired language and other social forms. Confucianism rose to the position of an official orthodoxy during the Han Dynasty (206 BC - 220 AD). It absorbed the metaphysical doctrines of Yin (the female principle) and Yang (the male principle) found in the Book of Changes and other speculative metaphysical notions. With the fall of the Han Dynasty, Confucianism fell into severe decline. Except for the residual effects of its official status, Confucianism remained philosophically dormant for approximately 600 years. Confucianism began to revive with the reestablishment of the Chinese dynastic power in the Tang Dynasty (618- 906 AD). The Zen Buddhist, Chan felt that There is nothing much to Buddhist teaching. And, the education offered by Confucist teaching filled the intellectual gap. The Song Dynasty (960 - 1279 AD) produced Neo-Confucianism, which is an interpretation of classical Confucianism doctrine that addressed both Buddhist and Daoist issues. Its development was due mainly to Zhenglo (1032) and Zhengi (1033-1107), but for the orthodox statement of Neo-Confucianism, one turns to Zhu Xi (1130- 1200). His commentaries on the four scriptures of Confucianism were required study for the imperial civil service examinations. From the beginning of the 1200's to about 1949 and the communist era in China, Confucianism was the belief that told the peasants of China that the mandate of heaven said that emperors were to rule the Chinese Empire. Because of this philosophy, westerners often viewed the Chinese lifestyle as odd and referred to the Chinese officials as inscrutable.

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COURSE PROJECT Essay COURSE PROJECT Essay Devin Martin MIS 535 Managerial Applications Of Information Technology Professor: Mr. Sibrizzi Course Project How to Improve a Broken Accounting Information System Table of Contents 1. Introduction 2. Step to implementing an integrated accounting information system 3. Benefits and advantages of a computerized accounting information system 4. Emerging technologies 5. Conclusion 6. References Can you imagine in 2012 working for an entity whose Information systems hasn’t been improved since the 90s? Well I did. I was in my sophomore year of college, when I received a call from the City of St. Louis Human Services Department secretary. Ms. Lajoyce offered me an opportunity I was so patiently waiting on, the accounting clerk position. I was extremely excited and believed this was the beginning of my journey to being an Accountant. It was now time for me to put all my education to use. Once I was there, I quickly learned the accounting department didn’t operate with an integrated information system or collaboratively as a team. Each accountant had there own database or spreadsheet systems, which decreased productivity and efficiency. Information systems are essential for conducting day-today business. First, I will focus on describing each accountant’s database or spreadsheet system and identity the problems. Then, I’ll educate the manag er on how to effectively implement an accounting information system. Lastly, I will provide the advantages and benefits for the accounting department if a well structured accounting information system is implemented. I found the best way to prepare myself for my first real job was to learn the organization, its culture, and environment. In the accounting division there was the manager, accounting coordinator, internal auditor, three accountants, and four accounting clerks. The division still operated as command and control environment, which means no matter how many good ideas I had the upper-level management would not listen to them. The first accountant maintained the books for the Homeless division, the second accountant maintained the books for the St. Louis Agency on Aging, and the third accountant maintained the books for the Youth and Family Division. All of the accounting division employees were given the necessary hardware to complete their duties, but lacked the necessary software needed to successfully complete their duties in a timely manner. The accounting manager has been unsuccessful in convincing the Department Director, to approve funds to update the accounting information system. The Youth and Family accountant, over the years, decided he would purchase the software he needed to create his own database. He quickly taught himself how to build a database using access. The database the youth and family accountant created consisted of several transaction processing systems. Once a transaction was input into the system, it updated the system’s master file that permanently maintained sites and vendors information for the youth and family division. The data in the system was combined in different ways to create reports of interest to management and government agencies and to send payment to the sites. The TPS supplied data to the accountant’s general ledger system, which is responsible for maintaining records of the firm’s income and expenses and for producing reports such as income statements and balance sheets. His system decreased data redundancy and cut cost. Unfortunately the accounting coordinator and other accountants weren’t educated on using an access database, so they couldn’t comprehend his system. The division must be aware of and open to the influences of information systems to benefit from new technologies. The Homeless division accountant and the SLAAA accountant had several excel spreadsheet systems they created to

UK Commercial Law - Final Year Coursework Case Study

UK Commercial Law - Final Year Coursework - Case Study Example But, it is to be remembered that the law has made certain conditions to be fulfilled by the claimant which may turn to the triumph of the defendant. Before proceeding to render an advise to ITS, Firstly we shall examine the provisions of various Acts arises from this case and also we shall examine how it is wrought to help claim of ITS, the defendant. The general rule is that he purchaser of goods, which turn out to be defective, will sue in contract for breach of the terms implied by the Sale of Goods Act 1979, or the Supply of Goods and Services Act 1982, which cannot be excluded against a consumer. In Donoghue v Stevenson (1) Lord Atkin stated that a manufacturer of products owes a duty to the ultimate consumer to take reasonable care in the preparation of the product. But as said above the law never is single sided correspond to the description and such goods shall be of merchantable quality.(2) This aspect is well explained in the case Varley Vs Whipp.(3) The term, "merchantable quality' means that the goods comply with the description, so that to a purchaser buying goods of that description the goods would be good tender. In Harlingdon and Leinster Enterprises Ltd v. Christopher Hull Fine Art Ltd (4) also the same point has been discussed. Moreover in Wilson v Rickett, Cockerell (5) by applying the purview of S. 14 (3) the court of Appeal held that where the seller sells goods in the course of a business and the buyer expressly or by implication makes known to the seller any particular purpose for which the goods are being bought, there is an implied condition that the goods supplied under the contract, are reasonably fit for that purpose whether or not that is a purpose for which such goods are commonly supplied, except where the circumstances show that the buyer does not rely, or that it i s unreasonable for him to rely, on the skill and judgment of the seller. a) In the course of the buisiness In the course of a business' in the context of the Sale of Goods Act 1979 s14 (2), where it limits the statutory implication of a term as to the quality of the goods to sales where sellers are acting 'in the course of a business'. However, a requirement of merchantability was only implied if the sale was made 'in the course of a business' and that remains the case in relation to satisfactory quality By applying the scope of the phrase 'in the course of business in Stevenson v Rogers (6) it was held that the meaning to be given to the phrase 'in the course of a business' came to be considered as a preliminary matter. But there is an exception this -------------------------------------------------------------------------------------------------------- 2.Sales of Goods Act 1979 3. Varley Vs Whipp 4. Harlingdon and Leinster Enterprise Ltd v Christopher Hull Fine Art

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Gotta Go Right Now - Essay Example According to Patrick (2004), the average capacity of the human bladder is 600mls. However, the urge to urinate becomes apparent when the bladder holds water urine above 250mls. Intake of a lot of water increases the amount of the urine contained in the bladder and as a result, the urge to urinate increases. This leads to the frequent urination. This problem can be curbed by use of replacement approach. According to this approach, an extremely active person or someone living in a hot climate region will naturally need a lot of water. This is because he loses a lot of water through sweat. This approach involves drinking a lot of water that equals to the lost one. Therefore, to increase the water intake without having to increase urinating frequency calls for being active to ensure water is lost through the bowel movements, breathing and sweating. This, when combined with the water needed for metabolism, then, one can reduce the water lost through urinating. On the other hand, frequent urinating can also be managed by spacing out the water drinking

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Developmental theories - Essay Example Each of the stages of development in Erikson's theory is a "sensitive phase" that represents the optimum time period within which to resolve a crisis (Slater & Bremner, 2003). Whether the resolution is positive or negative, the results function as the foundation of the next crisis period (Slater & Bremner, 2003). Middle childhood, was also termed the Latency stage by Erikson and occurred during the ages of 6-11 years (Slater & Bremner, 2003). The beginning of this period paralleled the concrete operational stage of cognitive development of Jean Piaget's (1952), where the child begins to conceptualise more systematically, can consider several factors of a situation at once (decentration), begins to classify and categorize, and can perform conservation (as cited in Austrian, 2002). The child must resolve the socio-emotional conflict of inferiority vs. accomplishment (Slater & Bremner, 2003). Children at this time are encouraged to work together on tasks and so the child compares their ability to create and achieve goals with the achievements met by their peers (Austrian, 2002). The significant others at this time, according to Erikson, will be peers at school and in their neighbourhood (Slater & Bremner, 2003). However, their social sphere in general is extending beyond their parents and famil y, to incorporate teachers and other members of the community with whom they are coming into more contact with (Slater & Bremner, 2003). As such, all these social beings contribute to the socio-emotional growth of the child (Slater & Bremner, 2003). Systematic instruction is required for the child during the latency stage, with the direct involvement of relevant role models critical to the child's development of a sense of industry (Coughlan & Welsh-Breetzke, 2002). Lev Vygotsky (1978) also emphasised the critical need for social interaction for development, although his theory focused on the social process of learning for cognitive development (as cited in Austrian, 2002). According to moral theory of Lawrence Kholberg (1970), middle childhood is a time of progressing from the stages of preconventional to conventional morality (as cited in Austrian, 2002). Hence, the opinions of social others become more important and the child's behaviour conforms to meet social norms (Austrian, 2 002).Erikson viewed the latency period as a developmental period where the child must learn to tame their imagination, and orient themselves towards learning the social norms of their culture, and of learning the educational requirements for their age (Slater & Bremner, 2003). The child continues to develop their sense of autonomy and independence as initiated in the

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Engineering Design Process - Essay Example Among the fundamental elements of the design process are the establishment of objectives and criteria, synthesis, analysis, construction, testing, and evaluation". (Engineering Design, 2006) problem, an existing condition in need of change, a challenge to look ahead for problematic conditions of the future, of design and construction. Because it is important for the engineers to be sure that they understand the problem thoroughly, the first step in the design process is for each group to state the problem. (Garmire, 2002) To recognise the problem requires the ability to think laterally, to anticipate the unexpected and to appreciate the aesthetics of problem solving as well as the material aspect. The aspects within which the problem is being addressed must be understood. (Eng, 2006) Because statements of problems exist within a context, they usually involve bias and often imply solutions. Effective engineers learn to observe the context and eliminate bias. They must clarify the problem statement by looking at each word or phrase and redefine it to make the statement more precise. What is the real problem (Garmire, 2002) Usually brainstorming is done in this stage and is effective enough to reach to a reasonable conclusion. option to confirm its feasibility before being formulated a... They must clarify the problem statement by looking at each word or phrase and redefine it to make the statement more precise. What is the real problem (Garmire, 2002) Usually brainstorming is done in this stage and is effective enough to reach to a reasonable conclusion. 3. Develop possible alternative solutions: Choosing the right design requires a creative team effort to identify several possible solutions, and evaluate development of the preferred option to confirm its feasibility before being formulated and made. (Eng, 2006) This enables engineers to study and analyse in detail each and every alternative solution with respect to its opportunities and drawbacks. Performance, cost control and complexity objectives must be considered and balanced during design evaluation. Example: Financial concerns might make an engineering company choose rental over equipment purchase. Specific performance objectives, that the new system must perform online data processing may result in a complex network design for which control procedures must be established. Evaluating and selecting the best design involves a balance of system objectives that will best support organisational goals. 4. Select the best solution: Out of several possible alternates, only one is chosen in the light of its effectiveness and accuracy. After choosing the final solution, the design specifications are said to be frozen, as this formal step avoid cost overruns and missed user expectations. 5. Prototype development: Prototyping acts as an iterative approach to the engineering design process. During each iteration, requirements and alternative solutions to the problems are identified and analysed, new solutions are designed, and a

The new development concerning management communication Essay

The new development concerning management communication - Essay Example "The meaning of my communication is the response I get." (Communication Skills - Solutions 4 Training) this quote illustrates the success of a properly managed communication process. The response generated as a result of a statement shows how good an individual in getting his point across; required diligently in the fields of marketing, advertising & successful running any type of industry. Developing sound communication skills is not a difficult task. Practice, knowledge & confidence are the key factors in this aspect. Globalization has transformed & diversified the industries around the globe making it compulsory to interact with multicultural citizens. Every company is performing multiple roles of communicator & the promoter at the same time, raising questions about * what *how & *whom to say. Organizations talk about their need for better communication skills but are unsure of how to solve the issue. Organizing interactive workshops & seminars to highlight & practice the art of c ommunication is required extensively nowadays. Whether understanding & dealing with the employees of a company, targeting an audience, projecting a concept through media; all these acts are acquired via communication. The modern times require interaction with people around the world, without the barriers of time & space. The advance technology has made it possible to communicate with individuals thousands of miles away. All this technology & modernism has changed the way of interaction. According to Philip Kotler in his book Marketing Management (564), currently there are a number of communication platforms: ADVERTISING: it is a paid promotion of ideas, goods or services, for example print & broadcast advertising, motion pictures, brochures, billboards, posters, display signs etc. SALES PROMOTION: a selection of short term enticement to endorse product sales. For example exhibitions, coupons, tradeshows, contests, complimentary gifts etc. PUBLIC RELATIONS: a variety of programs intended to promote a product or company's image. For example speeches, seminars, charity donations, sponsored events, company magazines etc. PERSONAL SELLING: confronted interaction through presentations & question answer sessions with one or more potential clients. For example sales meetings, samples, fairs, tradeshows etc. DIRECT MARKETING: communicate directly with customers through a dialog. For example mails, TV shopping, catalogs, telemarketing etc. In normal life & principally in business & industries a special communication process is followed to ensure the effective transfer of messages. The communication process is takes place between a sender & a receiver through two communication implements, message & media. In between them, are the communication tools encoding, decoding of the message sent; feedback & response from the sender after interpreting the idea. A factor present in between is noise; it is the misrepresentation of the message being sent when it's not conveyed effectively. (Philip Kotler- Marketing Management- eleventh edition, chapter 19:565) A successful management depends on how well the organizations comprehend this process & expends it in the organization & business perspectives. Dorothy Carnegie described this phenomenon in a very effective manner by saying, "Business, social, & personal

Engineering Design Process Essay Example | Topics and Well Written Essays - 1000 words

Engineering Design Process - Essay Example Among the fundamental elements of the design process are the establishment of objectives and criteria, synthesis, analysis, construction, testing, and evaluation". (Engineering Design, 2006) problem, an existing condition in need of change, a challenge to look ahead for problematic conditions of the future, of design and construction. Because it is important for the engineers to be sure that they understand the problem thoroughly, the first step in the design process is for each group to state the problem. (Garmire, 2002) To recognise the problem requires the ability to think laterally, to anticipate the unexpected and to appreciate the aesthetics of problem solving as well as the material aspect. The aspects within which the problem is being addressed must be understood. (Eng, 2006) Because statements of problems exist within a context, they usually involve bias and often imply solutions. Effective engineers learn to observe the context and eliminate bias. They must clarify the problem statement by looking at each word or phrase and redefine it to make the statement more precise. What is the real problem (Garmire, 2002) Usually brainstorming is done in this stage and is effective enough to reach to a reasonable conclusion. option to confirm its feasibility before being formulated a... They must clarify the problem statement by looking at each word or phrase and redefine it to make the statement more precise. What is the real problem (Garmire, 2002) Usually brainstorming is done in this stage and is effective enough to reach to a reasonable conclusion. 3. Develop possible alternative solutions: Choosing the right design requires a creative team effort to identify several possible solutions, and evaluate development of the preferred option to confirm its feasibility before being formulated and made. (Eng, 2006) This enables engineers to study and analyse in detail each and every alternative solution with respect to its opportunities and drawbacks. Performance, cost control and complexity objectives must be considered and balanced during design evaluation. Example: Financial concerns might make an engineering company choose rental over equipment purchase. Specific performance objectives, that the new system must perform online data processing may result in a complex network design for which control procedures must be established. Evaluating and selecting the best design involves a balance of system objectives that will best support organisational goals. 4. Select the best solution: Out of several possible alternates, only one is chosen in the light of its effectiveness and accuracy. After choosing the final solution, the design specifications are said to be frozen, as this formal step avoid cost overruns and missed user expectations. 5. Prototype development: Prototyping acts as an iterative approach to the engineering design process. During each iteration, requirements and alternative solutions to the problems are identified and analysed, new solutions are designed, and a

Is It Convincing to Propose That Matter Can Have Agency Research Paper

Is It Convincing to Propose That Matter Can Have Agency - Research Paper Example There are also scholars who argue that matter does not have agency. They say that it is individuals and societies who tend to ascribe some kind of agency to matter, but that is limited to continuums of time and space. The substance of this paper is to examine in depth the assertion in Sociology that matter has agency or a life of its own so to speak. This is understood in the context that human beings tend to attribute life-like characteristics to inanimate objects which give them conventionally accepted life and functional forms that they did not have initially. This paper delves into the extent of truth about this assertion that matter does have agency. Meaning of Matter in Social Life Human beings is essentially social beings. They do not exist on their own even if they do make individual decisions at times. In order to augment their existence, they inevitably use matter. Take the cross for example; in Christian ideology, the cross symbolizes the crucifixion of Jesus Christ by the Roman authorities in order to enable the salvation of mankind from sin. However, in a much wider sense, the presence of the cross on a building has become an insignia of Christianity as a religion (Christiano, 2008, 228). Another much-explored meaning of matter in sociology is on the question of security. The passport is considered an important document of identification in international travel. Once a passport is handed over at an airport, there are coded messages in it in the form of barcodes which can be read by a computer to establish identity. Moreover, there is an attached photograph and writings which identify the holder. A lot of communication takes place between the passport and the security agent examining without any input from the passport holder. As such the passport is capable to communicate on its own just as if it were a person (Carter, Simon, 2008, 8). These examples are seen as giving the cross and passport a life of their own independent of the people immediately using them. Since they both play an important role in social life; the cross being an agent of Christian identity and belief and the passport being an agent of individual identity and right of getting through a checkpoint; they are both seen as having agency (Carter, Simon, 2008, 8). An important factor to consider in analyzing this role of matter as having agency is the issue of individuality. An individual is a constant factor of sociological analysis. Though there is raging controversy on whether an individual is the basic unit of sociological analysis or there is no such thing as an individual outside the social setting; the bottom line is that any society is made up of individuals. Certain circumstances, like moving through customs, force persons to present themselves as individuals even if they are in a family group. Individuality is, therefore, an inevitable aspect of human existence and identity (Carter, Simon, 2008, 9-10). The passport helps in identifying the human person as an individual. At an airport, even in a family group, an individual has to produce his own passport which identifies him only and not as part of the larger group. Yet the individual is shaped by society and in sociology is therefore seen as part of the larger social group. To sociologists, therefore, the individual is always seen as part and parcel of the society that shapes his character and world view.

Ethical Issues with Hacking Essay Example for Free

Ethical Issues with Hacking Essay There is a new crime on the verge of being on Americas top ten crimes list, computer hacking. Computer hacking is the practice of unlawfully gaining access to and sometimes tampering with information in a computer system. Since the cyber age, the use of computers has slowing integrated into most of societys everyday life and since then new crimes have emerged as a result of this age. The access of information readily available at the click of a button, can be very enticing to unlawfully acquire, but the companies who hold this important information has a duty to keep all files and information safeguarded. As a result of the cyber age, no longer are there just mundane crimes in America such as murder or assault. There has been a new crime wave, crimes of technologies. Cyber crimes are now listed in the top leading crimes of today. Out of the top ten crimes in America during 2012, computer related crimes were at number seven and number ten. Seven being computer theft, and ten being identity theft, with computer hacking rising on that list daily. With careful planning and updated online security, cyber crimes such as, hacking can be decreased. According to the New York Times, they said that, new security protocols and stronger firewalls, which monitor computer networks for suspicious traffic, could help to deter a person from hacking. Security experts say companies must also adapt their security systems to protect against attacks through smartphones and tablet computers. Although such mobile devices increase convenience for workers, they essentially a create a new door into the network, which then needs its own security watchdogs. A company is committed to keeping all the information as private as possible. When a person decides to hack into a companys database, email or website, they are not only putting their self at risk, but everyone involved will be negatively effected. The company who got hacked will most likely be publicized and their confidentiality of their patients information has now been corrupted. Lawsuits can follow for the company or the individual hacker if they get caught and it could also be very damaging for the individual who might have gotten their information hacked in the process. Policy Position Companies and their employees have a duty to uphold a certain standards when dealing with the consumers personal and private information. Dell has outlined some preventive steps that can be taken on a company and a personal level to prevent hackers from infiltrating a computer networking system. Among these steps are the following: Education- Hackers aren’t the only ones who can gain power from information. By educating yourself and employees about the types of scams that exist on the Internet and how to avert them, you are putting yourself one step ahead of the cyber criminals. Use a firewall- Firewalls monitor traffic between your computer or network and the Internet and serve as a great first line of defense when it comes to keeping intruders out. Use comprehensive security software and keep your system updated- Because hackers have a wide variety of ways to access your system and information, you need comprehensive security software that can protect you from all angles. Secure your wireless network- Hackers can access data while it’s in transit on an unsecured wireless network. You can keep the hackers out by enabling the firewall on your router and changing the router’s administrator password. î€Å' Use strong passwords- Although it may be easier for you to remember short passwords that reference your birthday, or pet’s name, these kinds of passwords also make it easy for hackers. Strong passwords can go a long way in helping secure your information. According to the FBI, â€Å"the threat that criminal hackers pose to corporate and government information systems has spiked in the past five years.† Stakeholders including the company, employees and customers have the right to know about privacy-laws and should know that any information that is gained unlawfully and shared with the public comes with major consequences. Stakeholders must know what is at stake when information is compromised. Upon being hired an employee must know their companys policy regarding information that can be disclosed. An employee has the duty to take actions based on ethical standards that must be known and recognized by all who are involved. â€Å"In Maryland, accessing and telling the world about another persons personal information is an invasion of privacy that may make the hacker liable for money damages to the victim.† (Lawyers.com, 2013) You, an employee, a hacker and the company has the duty to respect privacy of information and action. â€Å"A person who violates subsection (c)(1) of this section is guilty of a misdemeanor and on conviction is subject to imprisonment not exceeding 3 years or a fine not exceeding $1,000 or both.† (2010 Maryland Code CRIMINAL LAW. TITLE 7, section 7-302) Other customers of that company may feel their privacy information and action should be respected by others. The other customers feel like the customer has a duty to them to uphold their privacy and not share it with third parties or other people they did not give permission. Bottom line is that companies have the same problems with theft of intellectual property and personal information just as much as everyone else, but we expect more from them to keep their customers information secure. Privacy-laws are put in place for people can abide by those laws. Stakeholders must act in an ethical and moral manner when it concerns intellectual property, because if not, everyone can be negatively effected is this policy is not followed. REFERENCES Right of Publicity: Overview. (2013). Retrieved Feb 1, 2013, from http://www.law.cornell.edu/wex/publicity Email Hacking is a Serious Crime. POSTED IN Privacy Law BY Lawyers.com (2013). Retrieved Feb 2, 2013, from http://communications-media.lawyers.com/privacy-law/Email-Hacking-Is-A-Serious-Crime.html Computer Intrusions. (2013). Retrieved Feb 9, 2013, from http://www.fbi.gov/aboutus/investigate/cyber/computer-intrusions 2010 Maryland Code CRIMINAL LAW. TITLE THEFT AND RELATED CRIMES Subtitle 3 Crimes Involving Telecommunications and Electronics Section 7-302 Unauthorized access to computers and related material. (2010). Retrieved Jan 31, 2013, from http://law.justia.com/codes/maryland/2010/criminal-law/title-7/subtitle-3/7-302/ Object1 https://docs.google.com/viewer? a=vq=cache:IDTKbmw6TzwJ:www.dell.com/downloads/ca/support/top_10_steps_to_protect_agains t_cybercrime_dell_en.pdf+steps+to+deter+hacking %2Bdellhl=engl=uspid=blsrcid=ADGEESj9mmGDd6D6c0Lbe5C-q06ZyXHh2rVmleQtWvkHTrRrt5ws07evPDNcipr3HEDdwBwcvOqq3zQVevNqmb1ae6A17RjPOoi7eGQd K_RmrRb4d_xO57dfK5Y-8FYICKa1UG8PV9isig=AHIEtbRvNOTu6CU5StjeP3LyY_Q_a0WyBQ Drew, C., Kopytoff, V. (2011). Deploying New Tools to Stop the Hackers. Retrieved Feb 8, 2013, from http://www.nytimes.com/2011/06/18/technology/18security.html?pagewanted=all_r=0

History and Features of Baroque Music

History and Features of Baroque Music The main characteristics of Renaissance music (1450-1600) is music based on modes, but gradually more accidentals creep in, richer texture in four or more parts, blending rather than contrasting strands in the musical texture, harmony and church music and   secular music.   Renaissance music is like ancient Greek and Rome. Renaissance means rebirth. Church music in renaissance period was more than one part and had moving chords. They usually had more accidentals and was song a Capella without instruments. A renaissance composer tried to have the music more blended together rather than separated. Secular music was more independent of churches it was non-religious. Lied, frottala, chanson, madrigal and villancico was the main types of songs. German chorales are protestant hymns. A collection of English words and Italian madrigals were published in 1588. English madrigal were performed in rich peoples homes. There are three kinds of madrigal. The madrigal proper, the ballet and the ayre. The madrigal proper is a lot of word painting music. The ballet texture was mainly chordal. The ayre could be performed in a lot of ways. It could be performed with or without instruments. The main characteristic of Baroque music (1600-1750) is the basso continuo, one mood throughout the entire piece, important string sections, modes were replaced by the major/minor key system, many different forms are used, many types of music, energetic rhythms, long melodies, many ornaments and contrast dynamics. Baroque music had monody. Monody is a single voice line that is supported by a bass line. Instrumental music became very important in the baroque period. The Italian overture began with three section quick, slow and quick. Scarlatti designed the arias in his operas. The French overture is slow, quick and slow. The baroque opera in England was composed by Purcell. Oratorio was a type of music that was very similar opera. They had recitatives, arias and choruses. The only thing that was different was that oratorio was based on sacred stories. Passion is an oratorio telling a story about Christs crucifixion. Cantata means song. Bach composed about 200 church cantatas. A fugue is a contrapuntal piece. Its written in three or four parts. The structure of a fugue can be complicated. The chorale prelude is usually for an organ and they were composed in Germany. A suite is dances for one or more instruments. They were written for harpsichord. They contain a German allemande. A German allemande is in 4/4 time and at modern speed. A French courante is in 3/2 time at a moderately fast speed. A Spanish sarabande is in slow triple time. A gigue is in compound time. After a gigue a composer might introduces a dance like the minuet. A suite began with the prelude. The pieces were in the same key. Baroque sonatas were for two violins and continuo. Composers usually called these trio sonatas. Sonata means sounded. The sonata de camera were meant to be played in peoples homes. The sonata de Chiesa were played in churches. They were more serious than chamber sonatas. Purcell, Bach, Corelli, Handel, Scarlatti and Couperin all composed sonatas. The concerto Grosso was the idea of opposition and contrast led to contrasting groups of instrument. A smaller group of soloists called the concertino. The word concerto means together. The solo concerto has a single instrument and a string orchestra. There are solo sections and tutti sections. The orchestra started to take shape during the baroque period. The string section became a self- contained section. There was still a continuo. There was a lot of contrast, especially in the dynamics. The difference between Renaissance and Baroque music is renaissance was constrained and it was the foundation of baroque music. Baroque music include voices and instruments. Renaissance music was smooth and baroque music was metrical. The tone of baroque music was tonal architecture and renaissance music had systematic point. Melody with accompaniment was noted during the baroque period. The melody during renaissance was imitative.   The texture of renaissance is polyphonic and baroque uses bass and shifts from polyphonic to homophonic. The scale of baroque is major and renaissance is modal. The melody of renaissance is smooth and baroque is based on the principle of continuous. The harmony of baroque is based on the major-minor system and renaissance is consonant 3rds and 6ths. The rhythm of the renaissance was simple meters and recurring accents. The rhythm of baroque is vigorous, tireless drive and carried by bass part. The dynamics of the renaissance is subtle changes and baroque music is terraces dynamics. Josquin des Prez was born in henedouwen. He died on august 27, 1521. He died in escaut Josquin studied under the earlier renaissance master Johannes ockeghem.   Josquin was a Flemish French speaking composer of the renaissance. At the beginning of his career he was appointed at the French court. In the beginning of 1480 he moved to Italy. Josquin composed motets, masses and chansons. Martin Luther said Joaquins was the master of notes. He blended traditional forms with innovations. In his motets he gave free reign to his talent. He was expressing sorrow in poignant harmonies. Josquin used cantus firmus style. He learned how to develop motet style. He used the technique of canon and melodic imitation. He didnt do the rondeau or the ballade. He used five or six voices. Maintain a sharp rhythm and clarity texture. Henry Purcell was born in London in 1659 and died on November 21, 1695. Henry Purcell was an English composer of the baroque period. Henry was most remember for the miniature opera dido and anenea. He composed church, stage, court and private entertainment. Henrys father was the chapel royal.

Essay --

Candide by Voltaire (Francois Marie Arouet) is a critique of the â€Å"all for the best† philosophy that Christians keenly followed in the mid-1700s. Voltaire is a famous philosopher from the Enlightenment period. He wrote about his perspective on certain issues existent in the world and addressed them in various ways. In Candide, he specifically used French satire to criticize a popular notion of the 18th century stating that all things, good or bad, are for the best. Voltaire himself was an anti-religious man and he rejected this philosophy that all things happen for a reason; this concept seemed highly irrational, unreasonable, and unnatural to him. He felt that it was dangerous for people to think that God has a plan and that if something bad happens in His plans, its still all for the best. He used many utilities to prove his point, including satire and irony. He displayed various themes throughout the story and indirectly targeted his audience with sarcasm. He created va rious characters to represent the different types of people he was targeting. Even the names of the people were satirical. The word Candide, for example, literally means â€Å"naà ¯ve† and â€Å"childlike honesty†. Pangloss, another major character, means â€Å"all tongue†. By doing so, Voltaire was able to play with his readers on every page of the book. Candide was repeatedly put into situations of good fortune only to have that good fortune taken from him by some unexpected tragedy: there was a constant cycle of one good thing happening followed by a bad thing. A good thing happened to fix the previous bad thing, but the bad thing could only be prevented if the good thing never happened. For example, in the beginning of the story, Candide kissed the Baron’s daughter whom he h... ... Enlightenment philosophy or Voltaire’s specific criticisms in mind. It then becomes a very interesting and compelling story. With Voltaire’s notion in mind, one can appreciate the story’s wit and philosophical perspective on the world. Enlightenment philosophers found religion to be irrational and unreasonable and preferred to view things from a more natural perspective; that things do not happen for a reason, they just happen. When they happen, they come with consequences, good or bad, that can or cannot be justified. Candide is both excellent not only in how it utilizes satire and irony, but also because it is appealing to the reader in how it uses philosophy to tell a story. Candide is often claimed to be Voltaire’s best work. It is a philosophical masterpiece that even today can be revered and appreciated by readers years after the Enlightenment era has passed.

Free Essays - Examing the Conclusion of Beowulf :: Epic Beowulf essays

Examing the Conclusion of Beowulf       Endings in books are the culmination of many important events. Sometimes they are joyous and pleasant, where the conflict of the novel is resolved and everyone lives happily ever after. And other times, endings can be sad, lamentable, and downright evil. Beowulf's ending shows a sharp contrast between both types of endings. His character, along with the tragic events in the book, allowed for this ambiguous ending. But, in my opinion and when thought about closely, Beowulf, ends in an extremely terrible fashion.    Beowulf, Ecgtheow's son, is strong in mind and body. He is born a true hero.. He backs up his extraordinary feats with a powerful sense of social responsibility and morality. He is also engaging and humane. These good qualities often blind readers to his other traits. He, in my opinion, is a selfish, power hungry, and attention grabbing fool. He never asks for help even when he needs it, he prefers recognition rather than doing the right thing, and he puts others at danger to prove himself worthy. As a young man, he is a bit wild and reckless, who swims for seven days in the open sea to satisfy a foolish wager. Beowulf later admits that it was his false pride that made him accept the bet. When Hrothgar asks Beowulf to fight Grendel, he does not hesitate. His only request is that if he is killed, his armor should be returned to Hygelac, for he is loyal to the King of Geatland. Once Grendel has been wounded and chased away, Beowulf agrees to fight Grendel's mother, who want s vengeance for her son's death. When he succeeds in killing her, he severs her head and the head of the dead Grendel to show as a symbol of his success and bravery. At a young age, Beowulf was strong. He was physically and mentally able to fight Grendel and Grendel's mother. He triumphed over them and won great fame. But this all went straight to his head. 50 years later, as an old and weak man, he puts himself at risk once again to fight the dragon. His mental and physical stamina are nowhere near his old self, but being stubborn, he fights the dragon anyway.

Daniel Allistair Kaffee

I do know you. Daniel AlliStair Kaffee, born June 8th, 1964 at Boston Mercy Hospital. Your father's Lionel Kaffee, former Navy Judge Advocate and Attorney General, of the United States, died 1985. You went to Harvard Law on a Navy scholarship, probably because that's what your father wanted you to do, and now you're just treading water for the three years you've gotta serve in the JAG Corps, just kinda layin' low til you can get out and get a real job. And if that's the situation, that's fine, I won't tell anyone. But my feeling is that if this case is handled in the same fast-food, slick-ass, Persian Bazaar manner with which you seem to handle everything else, something's gonna get missed. And I wouldn't be doing my job if I allowed Dawson and Downey to spend any more time in prison than absolutely necessary, because their attorney had pre-determined the path of least resistance. I do know you. Daniel AlliStair Kaffee, born June 8th, 1964 at Boston Mercy Hospital. Your father's Lionel Kaffee, former Navy Judge Advocate and Attorney General, of the United States, died 1985. You went to Harvard Law on a Navy scholarship, probably because that's what your father wanted you to do, and now you're just treading water for the three years you've gotta serve in the JAG Corps, just kinda layin' low til you can get out and get a real job. And if that's the situation, that's fine, I won't tell anyone. But my feeling is that if this case is handled in the same fast-food, slick-ass, Persian Bazaar manner with which you seem to handle everything else, something's gonna get missed. And I wouldn't be doing my job if I allowed Dawson and Downey to spend any more time in prison than absolutely necessary, because their attorney had pre-determined the path of least resistance.

Organizational Communications Strategy Essay

Leaders are responsible for motivating people to do their work effectively and achieve common objectives. Some believe leaders are born but some of the qualities can also be embedded in leaders through training and learning. Communication is the process when one person conveys thoughts or feelings to another individual or collection of people. The effectiveness of the communication process can be measured by message intended is equal to the message extracted. Feedback is essential for the communication process as this provides a response to on how successful we have been in transferring our message as originally intended. Teams focus on a collective style of working where the team members work together to achieve common goals. In teams the synergy level is positive, that is the performance of the team is greater than the individual efforts. The self managed teams discussed in this case are linked with empowerment, empowering employees enables them to participate better in team decision making processes. Leaders should facilitate and gain the trust of these teams rather than try to control and dictate to them. This allows instant action to be taken against a problem leading to valuable solutions. Communication is the back bone of an organization; it is one of the most important aspects required for the survival and success of the organization, whether the objective is dealing with corporate clients, employees or general public. The aim of the massage is to get across the Messages clearly, convincingly and to the relevant targeted audiences, Content that is delivered should be conveyed using the most effective and efficient channels, and a important aspect which is to be kept in mind is that Communications are customized to reflect cultural, and local diversity so it should be utilized accordingly for the betterment of the organization. Every thing done in the organization is through communication so it is a very significant element of any organization. The company I have chosen of the fortune 500 is FedEx the communication strategy is accordingly to the current trends in the business, I will emphasize on IT for the purpose of communication whether it be with in the organization or out side to customers, the internet will be used in fact for this purpose, as it is the most efficient and effective communication medium of present era. IT internal use it is a blessing as at present organization are moving toward paper less offices and e-mails are the best way to correspond and to Provide timely responses to all questions and feedback received. For external use website is a best source to attract new and maintain present customer as a large population of the world uses the WWW, for socializing, checking e-mails, browsing etc. using this medium will help FedEx in Developing focused, targeted communications at the right time to the correct audience, Communicate concise, pertinent, interesting content with a positive tone to cater the market. Website will be used for the purpose of providing a repository of business wide communications and questions and answers that is easily accessible to all FedEx concern employees. Another vital source I would use for my communication strategy will be the mobile phone, it has been growing rapidly at present and the cell phone has become one of the most vital means to convey messages, as the general public who use cell phones are addicted to it. We could target our customer by mobile massages which are used at present companies to attract customer, further the merge of the mobile and the internet has had a positive impact on the industry. Further, we could use other means of promoting their Internet marketing efforts offline like newsletters, direct mails, etc in order to reach more people nationally and internationally. The same tools can be used to promote not only the website but the company as a whole at the same time based on data gathered about customers online. Conduct online promotion using banner ads, e-newsletters, e-zines, etc. Since internet marketing is a new concept, those people who do go online may not be aware of exactly which companies have websites now. Therefore it would be a really effective idea right now to start placing banner ads on websites, there should be an overall increase in awareness of the use of Websites to interact with their customers online. I believe that the postal system is not very reliable but the usage of online advertisement can increase the interactivity and understanding of consumers and become more personalized. The World Wide Web has got billions of users with a great deal of attention from press and industry analysts. It’s got big names like Amazon and Yahoo which makes it sound even more intimidating to small businesses to use the Internet as a big part of their marketing solution. Like traditional advertising, Web marketing does not need a catchy slogan or striking images or animations. To get started, all one needs to do is state just the facts: who you are, what you sell, where you’re located, and other basic information. It does not cost a lot to fix mistakes, add new information or make other changes. That’s one source of anxiety absent in Web marketing. The same free tools used to develop web pages can be used to fix them, add to them or expand them. Today’s consumers rarely wait until they enter a store before they begin to develop a decision to purchase one brand over another. For most businesses this is one of the greatest opportunities of the Internet. By responding to the consumers’ need for information and providing them with the information they are looking for earlier in the sales cycle, a business of any size can develop the kind of branded relationship that at one time only corporations with large ad budgets could afford. To get maximum benefit one can blend conventional advertising with online advertising to further energize and empower the overall campaign and make it interactive. What is needed is creativity and imaginative thinking. There is no particular, sure-fire way of doing it right and there is hardly a code of conduct. That gives internet-advertising a lot of breathing space but also leaves no excuses for not being innovative. As I have mentioned above if we conduct a cost and benefit analysis it would portray more benefit than the cost, the major target market of this media are the corporate clients as they make up most of the market in using FedEx services, with this innovative medium we will attract new customer for our product as well, the stake holder are the employee, loyal customer, the management of FedEx etc. In order to cater cultural nuances of people from all over the world we will have website customized to match the particular countries culture, and we will endeavor to cater the worldwide culture accordingly for instance Take nudity, Many Mildest cultures are reluctant to displaying women’s skin, while Europeans are far more tolerant of public nudity than Americans, these cultural difference will be catered for the effectiveness of the organizational communications strategy. Culture is a very difficult term to define. However, certain people have gone on and defined culture well by saying that it is a ‘set of shared values, opinions and practices of a community or group of people. ’ (Definition of Culture) The importance of the understanding of a socio-cultural environment of any country is imperative to attaining business advantage and eventually translatable success. This understanding of socio-cultural environment is then translated effectively into business practices so that they appeal to the local crowd and create a positive image of the firm in their minds. (Cultural Barriers) In my opinion this organizational communications strategy will do wonders for the organization, I hope this strategy will be implemented for the betterment of the organization.

Journal Essay Example | Topics and Well Written Essays - 250 words - 99

Journal - Essay Example All children believe in Santa Clause and love the magic of Christmas. So Coca Cola used it and built the association array, something like Santa Claus drinks Coca Cola and Christmas is not full without Coca Cola. At least I understood it in this way and asked to buy me a Cola. In this commercial one may also find the image of happy families, celebrating the holiday and enjoying positive emotions. Children like and need such things and these pictures capture childrens attention. Also the authors used the holiday song with very sticking to the memory tune. Eric Schlosser in his essay Kid Kustomers noticed â€Å"The growth in children’s advertising has been driven by efforts to increase not just current, but also future, consumption. Hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases (...)†. This pattern works in case of Christmas advertisement by Coca Cola. When I found the clip on YouTube I saw comments like â€Å"I dont feel Christmas until I see and hear that advert† (user pwnsauce8) or â€Å"i love coca cola adverts at christmas i always drink coke on christmas day† (user Ste OC). Also I remember the commercial of 7-UP with Orlando Jones. He plays with small dog and accidentally he hits the pet with the can of 7-UP. I was not cruel to animals, I liked dogs and liked to play with them. I imaged that the dog is kidding and pretending dead so it seemed very funny. This clip did not make me want 7-UP but it made me want a puppy. I asked my parents to buy me a dog every time I saw this video. Now I can say these clips contain no information about goods, its features, or price. There are only emotions and associative arrays in these videos. So the ideal audience of these advertisements has to be emotional and have no logical and critical thinking. Like kids. Basically these drinks are not for children as they contain a lot of harmful for childs body